Introduction: The Evolution of a Digital Powerhouse
In today’s fast-paced digital world, influencers and content creators hold unprecedented sway over media and culture. Among them, Brianna LaPaglia—better known by her viral nickname “Brianna Chickenfry”—has emerged as a standout figure. With a distinctive mix of humor, relatability, and authenticity, Brianna has managed to build a thriving brand from the ground up. What started as casual, comedic TikToks about college and hangovers quickly evolved into a full-blown career spanning podcasting, social media influencing, and brand collaboration. Her rising popularity has sparked curiosity about her financial success. So, what is Brianna LaPaglia’s net worth, and how did she climb the digital ladder to reach this point?
Early Life and the Unexpected Path to Stardom
Brianna LaPaglia was born on June 17, 1999, in Boston, Massachusetts. Like many young adults, she began her college journey with conventional aspirations, enrolling at Baldwin Wallace University in Ohio to study public health. At the time, a career in digital media was far from her radar. However, while juggling academics and athletics as a student-athlete, she began posting humorous videos on TikTok that offered a brutally honest look into the life of a college student—particularly focusing on partying, hangovers, and the unglamorous side of campus life.
Her videos quickly struck a chord with viewers, and she developed a loyal following. Dubbed the “CEO of Hangovers,” her raw and relatable content set her apart from more polished influencers. This early wave of viral success laid the foundation for her next big break.
Career Breakthrough with Barstool Sports
Brianna’s popularity didn’t go unnoticed. In 2020, Barstool Sports—a company known for its bold, no-filter style of content—offered her a one-week internship. That temporary gig soon turned into a full-time position, and it became clear she had found her niche. Brianna quickly became one of the standout personalities at Barstool, not only for her humor but for her honesty and connection with a young, engaged audience.
She was soon tapped to host her podcast, PlanBri Uncut, which explores the life of a twenty-something navigating adulthood, relationships, and career challenges. The show’s laid-back and brutally honest format resonated with listeners and helped further solidify her presence in the podcasting world. She later joined forces with Dave Portnoy and Josh Richards on the BFFs podcast, which blends pop culture commentary, trending topics, and behind-the-scenes takes on internet drama. These shows became major sources of exposure and revenue for Brianna, significantly contributing to her growing net worth.
The Business of Being Brianna Chickenfry
Understanding the power of personal branding, Brianna has smartly diversified her revenue streams. Her Barstool Sports salary gave her a solid foundation, but she didn’t stop there. With millions of followers across TikTok, Instagram, and YouTube, Brianna taps into lucrative sponsorships and brand deals. Companies are eager to work with influencers who genuinely connect with their audience, and Brianna fits that mold perfectly.
She also monetizes through merchandise. From custom apparel to quirky slogans pulled straight from her online persona, Brianna has created a product line that resonates with her fans. Her merchandise is more than just clothing—it’s an extension of her personality, and her loyal followers are more than willing to show their support by wearing it.
In 2025, she added another dimension to her brand by entering the modeling world. Brianna landed a digital cover with Sports Illustrated Swimsuit, marking a major milestone in her career. This not only expanded her audience but opened up new doors in the fashion and lifestyle industries—areas with massive financial potential.
Brianna LaPaglia Net Worth: What’s the Real Figure?
With multiple income streams coming from podcasts, influencer deals, merchandise, and now modeling Brianna LaPaglia’s net worth is estimated to be between $1 million and $3 million as of early 2025. This range reflects her steady rise in popularity and her smart moves to monetize that influence.
While her salary at Barstool was initially modest—reportedly in the range of $70,000 to $80,000 annually—it has likely increased over time with her growing popularity and the success of her shows. Add in her podcasting royalties, brand deals, and merchandise profits, and it’s clear that Brianna has turned her digital fame into a lucrative business.
Lifestyle: Balancing Fame and Authenticity
Despite her financial success, Brianna is known for staying grounded and open with her audience. She currently resides in a stylish penthouse apartment in Manhattan, with a reported monthly rent of around $13,000. Her lifestyle reflects her success—designer fashion, frequent travel, and exclusive events—but she’s never tried to pretend she’s perfect. In fact, much of her appeal lies in how candid she is about the downsides of fame and the personal toll it can take.
Her breakup with country music star Zach Bryan, for instance, became public news after their whirlwind romance in 2023. Despite the media frenzy, Brianna chose to speak openly about the emotional impact of the relationship, choosing vulnerability over silence—even when it came at a financial cost. Her refusal to sign a proposed NDA reportedly worth millions showed her commitment to staying true to herself, even when walking away meant losing out on a large payday.
Challenges and Criticisms
Like many influencers, Brianna hasn’t been immune to criticism. Some detractors have taken issue with her party-girl image or dismissed her content as unserious. However, what critics often miss is the intentionality behind her brand. Her “real-girl” approach draws fans in—not because it’s perfect, but because it’s honest. She has managed to turn what some see as chaos into a multi-faceted empire rooted in connection, community, and personal evolution.
What’s Next for Brianna Chickenfry?
Looking ahead, Brianna LaPaglia shows no signs of slowing down. With a growing platform and evolving brand, she is poised to enter new arenas—perhaps even television, publishing, or launching her lifestyle brand. As the creator economy continues to boom, those who can adapt and evolve with their audience, as Brianna has, will remain at the forefront of influence and income.
Whether it’s through expanding her podcasting network, partnering with major fashion labels, or launching new product lines, Brianna’s entrepreneurial drive positions her for continued financial growth. Her net worth will likely climb in the coming years as she continues to leverage her brand, audience, and business acumen.
Conclusion: More Than Just a Social Media Star
Brianna LaPaglia is far more than just another TikTok personality. She’s a businesswoman, entertainer, and voice for an entire generation of young women navigating early adulthood in a hyper-digital world. Her net worth—estimated at over a million dollars—is not just a figure; it’s a reflection of years of effort, creativity, and calculated risk-taking.
By being unapologetically herself, Brianna has built a career that goes beyond viral videos. From her early days as the “CEO of Hangovers” to a respected media voice and budding fashion figure, her evolution is nothing short of impressive. And as her empire continues to expand, so too will the fascination surrounding Brianna LaPaglia’s net worth—and the woman behind it.
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